http://www.europeancoachinginstitute.org/European Coaching InstituteECITo be a force for good in coaching1StandardsProtect coaching standards2PromotionPromote coaching as a professional industry3EducationInternationally educate individuals, organisations and the media about the ECI’s Standards and Ethics of Coaching4Information for MembersBe a source of information to its members5Public InformationBe a source of information to the public and to its subscribers about coaching6History and DevelopmentBe a source of information about the history and development of coaching7Application of CoachingBe a source of information about how coaching can be usefully applied8Individual CoachesExplain how each individual can select their own coach9Organizational CoachesExplain how organisations can select their coaches10Referral ServiceProvide a coach referral service that allows you to select the right qualified and accredited coach for you and/or your organisation11Membership ForumProvide a coaching forum for its members12Business BuildingProvide business building support to its members13R&DProvide Research and Development white papers to its members14RepresentationRepresent Coaching to Statutory Bodies, Country and International governments, other professional associations, and to the media15RegistryBuild and maintain the one and only all encompassing International Register of Coaches